Our services
Four ways to work with us
CPG launch & growth suite
Scoped to where you actually are
We work with emerging food, beverage, and wellness brands from ideation through commercialization. Engagements are customized — most clients start with one tier and move up as the brand grows.
01
Tier 01
Early Validation
Clarity before commitment
4–8 weeks
We stress-test the product idea against real market conditions before you commit capital: where the white space is, who you’d be sitting next to on shelf, whether the price the market accepts leaves you a business, and whether it can actually be produced at volume.
What’s included
- Consumer white space identification
- Sales channel identification and ranking
- Pricing and margin analysis
- Packaging and format validation
- Production feasibility review
- Initial sales budget
What you get
- Competitive comparison sheet
- Cost-of-goods spreadsheet built to your inputs
- Suggested retail price tool
- Sales channel review
- Weekly working meetings and a final report card
02
Tier 02
Scaling Your Product
From recipe to retail ready
Monthly
Turning a concept into something a co-packer can run and a retailer can stock. We work through formulation, packaging, vendor sourcing, and manufacturing readiness so the product survives the jump from small batch to production run.
What’s included
- Recipe and formulation guidance
- Vendor and co-packer recommendations
- Production planning
- Labeling and compliance support
- Retail readiness guidance
What you get
- Formula and spec documentation
- Validated supply chain
- Packaging guidance
- Co-packing introductions and support
- Manufacturing readiness assessment
03
Tier 03
Sales Roadmap
Avoid the potholes, drive sales
4–12 weeks
A written, defensible plan for how the product gets sold: which channels in which order, what it costs at each step of the chain, who the first hundred targets are, and what the forecast honestly supports.
What’s included
- Channel strategy across DTC, grocery, natural, and food service
- Suggested retail price and margin analysis
- Distribution strategy
- Sales toolkit development
- Sales forecasting
- Weekly execution guidance
What you get
- Pro forma forecast
- Target retail prospect list
- Sell sheets and sales toolkits
- Promotional planning tools
- Ongoing strategy sessions
04
Tier 04
Full Service — Sales Accelerator
Ready to hit the gas
Monthly
We run the sales function. Fractional VP of Sales or sales manager leadership, broker recruitment and management, key account targeting, and distributor negotiations — with the warehousing and freight side handled in the same building.
What’s included
- Fractional VP of Sales or Sales Manager
- Market prioritization
- Broker recruitment and engagement
- Key account targeting
- Regional and national distributor negotiations
- Promotional planning and trade spend management
What you get
- Account target lists by region
- Broker recruitment plan
- Regional sales forecast
- Written strategy playbook
- Standing support meetings
Not sure which tier you need?
Most people aren’t. Tell us where the brand is and we’ll point you at the right one — including “none of them, yet.”